The Secret to Go Daddy’s Video Success…

…is NOT how they encode their video. But, they do a lot of other things right with their streaming video. GoDaddy.com aggressively advertises videos on television to convince you to visit their web site. With celebrities Danica Patrick and Jillian Michaels on board, it’s a pretty good strategy. Of course, when most viewers see these…

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MPEG Ratifies Draft Standard for DASH

DASH stands for Dynamic Adaptive Streaming over HTTP, and it’s MPEG spec that was unanimously ratified on December 2, 2011. What is DASH? As I open in my article What is MPEG DASH for Streaming Media Magazine: MPEG DASH (Dynamic Adaptive Streaming over HTTP) is a developing ISO Standard (ISO/IEC 23009-1) that should be finalized…

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ESPN Chooses Elemental for On-Demand Streaming

I don’t spend a lot of time in the big-iron encoding space, but I was pleasantly surprised a few weeks ago when I saw Elemental Technologies, who sells GPU-based hardware encoders, written about in BusinessWeek. So when the company approached Streaming Media Magazine with an exclusive story about ESPN using their technology, I was psyched…

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Configuring Your Streaming Video (for Newbies)

Configuring your video streams properly requires an understanding of three concepts; data rate, resolution and frame rate. In this article, I’ll define these terms and discuss the influences that impact your choices for each parameter. Then, at the end, I’ll walk you through a decision matrix designed to help you choose the optimal parameters for…

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