Time to Switch from VP6 to H.264

Got an email today from a colleague today that triggered the headline thought (time to switch from VP6 to H.264). His rationale was that now that MPEG-LA has extended the royalty-free period for free H.264 Internet video, it was time to change over to H.264. He was wondering whether H.264 could maintain the same quality…

Case Study – Producing Video Case Studies

Firewall vendor WatchGuard Technologies uses video aggressively in their marketing efforts, and produces some of the most focused and highest quality case studies that I’ve seen, though the presentation of these videos on their web site could definitely be improved. In this “peer review” video, I review their case study of the Burlington Public Library,…

Creating a Case Study – Interview with the Pros

I recently reviewed ten case-study videos on the Internet to choose one to review for StreamingMedia.com, and my review of that video will appear soon. I evaluated multiple factors in choosing a winner, including marketing focus, visual and audio quality, player presentation and encoded configuration. The clear winner in my mind was a case study…

Inlet’s new Live Ad Insertion for the iPad/iPhone

At NAB, Inlet Technologies introduced live, automated advertising insertion to the iPad/iPhone/iPod Touch, Flash-based desktops and several other platforms. It’s an interesting technology for any content owner seeking to monetize their videos to multiple paltforms. Here’s a link to an summary article I wrote for Streaming Media Magazine. Perhaps equally interesting for readers of this…

Encoding for the Apple iPad, Part I

I spent the last five days learning how to best encode video for playback on the iPad, and during the day (when my kids didn’t claims exclusive use of the device), actually uploaded and played the videos. Based on this rsearch, I’ve created a two part story; part I is encoding high def video for…