Find Viewers Before You Make a Video

Just got off the phone with Ken Gumbs of Fresh Giants, a video production company in Chicago, who I interviewed for an article I’m writing about branded video for OnlineVideo.net. I was struck by the pure wisdom of many of Ken’s comments, in part, I’m sure, because I don’t know much about branded video (but I’m…

TalkPoint Convey Debuts Screencam Help Videos

Two or three years ago, the average cost of a video webcast was around $1,200 – $2,000. Now that services like GoToWebinar start as low as $99/month, established companies are having to adjust both their products and their pricing. I’ve been working with TalkPoint’s new Convey self-service webinar system for my last two webinars, and…

Apple Updates Tech Note TN2224

From my perspective, Apple Technical Note TN2224 is the Rosetta Stone of adaptive streaming, a document that translates multiple factors into concrete recommendations that should be considered by all producers streaming to Apple Devices. Which is to say, of course, virtually all streaming producers. So when Apple makes big changes in the Tech Note, as…

Workflow Tour: Livestream Studio on the Studio HD51

This tutorial provides a quick overview of how to mix multiple cameras, graphic overlays, and other media in the new version of Livestream Studio, as well as how to record isolated video program feeds, and configure your stream and send it out via Livestream or other RTMP-compatible streaming providers. If you’ve prefer to read about…

Flash is Dead: In Adobe Media Encoder CC at Least

Let’s test your observational powers. On the left are the web presets from Adobe Media Encoder prior to the April 2014 reveal. On the right is the same group of presets after the April refresh. What’s missing?  Well, in case the title didn’t clue you in, I’m sure you figured out by now that it’s…

HEVC Playback and Dismal Device Battery Life

HEVC comes with two benefits; equivalent quality to H.264 at about half the data rate, and ultra-high definition video. One big question about the new technology, however, is the impact of HEVC playback on device battery life, which is critical given how quickly mobile viewing is growing. Techspot’s Tim Schiesser focused on this issue in…