Find Viewers Before You Make a Video

Just got off the phone with Ken Gumbs of Fresh Giants, a video production company in Chicago, who I interviewed for an article I’m writing about branded video for OnlineVideo.net. I was struck by the pure wisdom of many of Ken’s comments, in part, I’m sure, because I don’t know much about branded video (but I’m…

Apple Updates Tech Note TN2224

From my perspective, Apple Technical Note TN2224 is the Rosetta Stone of adaptive streaming, a document that translates multiple factors into concrete recommendations that should be considered by all producers streaming to Apple Devices. Which is to say, of course, virtually all streaming producers. So when Apple makes big changes in the Tech Note, as…