MediaMelon’s SmartPlay Cuts Bandwidth Requirements Without Re-encoding

We’re all aware of the sudden need to reduce streaming bandwidth to alleviate congestion. MediaMelon’s SmartPlay/QBR is a very viable option for this that was recently adopted by Brazilian OTT producer Telecine. I reviewed MediaMelon’s QBR technology for Streaming Media Magazine back in 2017. I called it a “server-side, per-title delivery mechanism.” Unlike traditional per-title…