In April, 2009, I gave a half day seminar before the Greater Wisconsin Chapter of the Media Communications Associates, International. I spent the fourth hour describing how video is being used by organizations to market their products and

Marketing with Video

*/]]>

In April, 2009, I gave a half day seminar before the Greater Wisconsin Chapter of the Media Communications Associates, International. I spent the fourth hour describing how video is being used by organizations to market their products and services. This series of articles captures details the information discussed during that last hour.

By way of background, I got my start in the high tech industry marketing a range of products, including PC Fax boards (long live the JT Fax), modems, restaurant computer management systems, risk management software and still and video compression products, which is how I became familiar with the technologies that would become streaming video. Since then, product marketing has always been an interest, both practiced personally for products like the DVDs and books that I sell, and by observing the companies that approached me as a journalist.

To study up for the presentation in Wisconsin, I dusted off some old books and articles that I favored, searched the web for research and analysis on using streaming video for marketing, and most importantly watched about 50 marketing videos from companies like Apple, Cisco, Microsoft, HP, Christie, Winmate and many others. Obviously, a few days of relatively casual research falls far short of an encyclopedic-like study on the subject. Still, it’s long enough to acquire some useful bits of knowledge, as I hope you’ll agree.

Here’s an overview of the materials discussed

  • How video is used for marketing
  • Success stories
  • Anatomy of a successful web video
  • Common mistakes to avoid
  • Marketing ideas for video producers

About Jan Ozer

Avatar photo
I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses. I currently work as www.netint.com as a Senior Director in Marketing.

Check Also

Single-Pass vs Two-Pass VBR: Which is Better?

Let’s start this article with a quiz regarding how the quality and encoding speed of …

Moscow State University's Video Quality Measurement Tool analyzing five files. This program is featured in our video quality metrics course.

Updated Lessons for Video Quality Metrics Course

We’ve updated several lessons in our Video Quality Metrics course, including some relating to the …

The Impact of GOP Size on Video Quality

This freely downloadable report measures the qualitative impact of GOP sizes on animated, general entertainment, …

Leave a Reply

Your email address will not be published. Required fields are marked *