Choosing an Online Video Platform

Video Quality of UGC and Inexpensive OVP Sites

This article contains the videos that I encoded for an article I wrote for Specifically, I encoded video on five UGC sites, YouTube, Vimeo, Viddler, DailyMotion and Metacafe, and VideoPress, which is the fee-based video publishing option available to WordPress users. After uploading the videos, I embedded them using each web site's players in this article. Click over to the main article to view them.

Book Excerpt: Choosing an Online Video Platform (OVP)

cover_small.jpgHere's an except from my (Jan Ozer) new book, Video Compression for Flash, Apple Devices and HTML5.

You work with an OVP the same way you work with a UGC site: you upload the file to the service; it encodes and supplies a player and embed code. Regarding the player, most vendors offer the ability to create a branded player with all the normal playback controls and embedding and email options, if desired. Another common feature is the ability to embed a single player in a page and create a video library for viewers to click through.

Click over to the main article for more.

Create an iPad-Compatible Video Site in 30 Seconds or Less

iPad compatibility has been top of mind for the last couple of months or so, and like all web producers, I'd like the ability to deliver video to the million plus iPads that have sold in the first few weeks since launch. Well here's how in thirty sec...

Choosing an Online Video Platform

Today, if streaming video is at all integral to your organization, and if you’re currently hosting your own videos or posting them to user-generated content (UGC) sites such as YouTube and Vimeo, it’s time to consider using an online video platform (OVP). The big question that this article tackles is how to choose the right one for your needs.

Reflections from StreamingMedia West

I’m on the flight home from StreamingMedia West in San Jose. Like all conferences, the week involved countless meetings, multiple seminars, way too many calories and a number of strong impressions that I thought I would share. Click over to the complete article to read more.

Interesting video on viewing analytics

The type and amount of statistics and analytics provided by an OVP is a critical selection criteria. Veeple is an OVP that features clickable hotspots in the video. Here's a short (under 3 minutes) video of Veeple's viewing analytics that I found useful in understanding the type of information that they supply. I'm sure most OVPs supply most of this falloff and geographic data, though Veeple is one of the few with clickable interactivity.
I hope you find this useful.


Is your video player as good as your content?

Ten years ago, a streaming video player performed one function - it played your video. Today, the features of your player are critical to achieving the maximum return on investment from your video. Specifically, a well featured, properly designed player should increase your site's stickiness, improve your site's visibility, increase the amount of time viewers spend watching your video and help streamline your company's sales cycle.

If you're in the process of creating a new player, or choosing an online video platform, these are the features you should be considering.

New Online Video Platform Comparison Service

I'm very bullish on Online Video Platforms (OVPs) as a substitute for internal infrastructure for video streaming. They simplify encoding, reduce capital expenditures and development costs, provide a superior distribution platform for your videos via partnerships with content delivery networks (CDNs) and save distribution costs by aggregating content from multiple providers and negotiating volume rates from their CDN partners.

It's all good, but there's just too many service providers to easily compare them. However, a recently opened site called VidCompare is designed to facilitate finding the best OVP for you. Here's a blurb from VidCompare's home page. "VideoCompare is a free comparison service for business decision makers looking for an Online Video Platform Provider."

StreamingMedia editor Eric Schumacher-Rasmussen took an initial look at VidCompare which you can read here. If you're in the market for an OVP, you might take a look at Eric's review, and then VidCompare itself.

I've attached a PDF of the presentation "Introduction to Online Video Platforms" that I gave at Streaming Media Europe in October. Other resources on this site include the article Choosing an Online Video Platform  and Reflections on H.264 and Silverlight from a Week at Stanford. Title doesn't sound related, but the first trend that I discuss is "The emergence of User Generated Video (UGC) and Online Video Platform (OVP) vendors as streaming providers for small to medium sized companies."

I should also mention that if you're interested in the space, Online Inc is hosting the first even conference on the OVP market called the Online Video Platform Summit in San Jose November 18 and 19th. Read more about the conference here.

Choosing an Online Video Platform

Let’s assume that you’re a small to mid-size nonmedia company seeking to use video to acquire or retain customers, train your employees, and, perhaps, communicate with investors, and you’re considering inexpensive alternatives for distributing the video. You have three basic approaches; roll your own site, use a user generated video (UGC site) like YouTube or Vimeo, or a Software as a Service (SaaS) vendor like Brightcove or Oooyala. This article outlines the strengths and weaknesses of all three approaches.