Distributing your video

Buyer's Guide to Webcasting Platforms 2016

Viewed from a distance, most webcast providers look pretty similar; they all let you create a registration page, collect contact info for your registrants, and serve attendees a diet of PowerPoint and talking-head video, spiced with quizzes, surveys, and other interactions. They all offer analytics telling you who watched and for how long.

Buyer's Guide to Enterprise YouTube Platforms 2016

Enterprise YouTube platforms enable businesses to share videos with employees, partners, and other viewers; interested parties can then preserve and share the valuable institutional knowledge accumulated in these videos. Most systems function the way you’d expect: You upload videos into the system, which provides content management capabilities, mobile and desktop players, and basic analytics. Enterprise YouTube systems typically provide a channel-based structure for segmenting content for different departments or divisions, with a single sign-on security system that can leverage an existing enterprise security system.

The Future of Video Marketing: Dive Into Automation Programs

Let’s face it. For-profit enterprises post videos, hold webinars, and produce virtual events to drive sales. How effective are these mediums for that purpose? There’s lots of positive anecdotal evidence, but where are the hard numbers?

Life After Flash: Will Producers Move to HLS, DASH, or Both?

The great migration from Flash to HTML5 is underway. For many producers, this means a switch from RTMP or HTTP Dynamic Streaming to a more HTML5-friendly format. Typically the choice comes down to either HLS or DASH. To help tease out the pros and cons of each, I wrote a blog post called “DASH or HLS? Which is the Best Format Today,” in which I set forth my thoughts on the subject, invited comments, and presented a one-question survey asking which format readers preferred.

Delivering a Useful Webinar Without Giving Away the Farm

Another webinar, another few lessons. Probably most important is the hard lesson facing many content developers who want to present a webinar for lead generation, but don't want to give away their critical content during the webinar. It's a pretty to...

How to Keep Enterprise Video Safe and Secure…Most of the Time

You’re the tech guy or gal for a medium-sized company, and the CEO just told you she wants to start using an online video platform to distribute video around the enterprise. Live all-hands-on-deck meetings, converted to VOD for those who can’t ma...

Royalties on DASH? Say it Isn't So!

Just a quick note regarding an article in Streaming Media Magazine that you should read entitled, An Unhappy Surprise: MPEG LA Is Forming a Patent Pool for DASH. As the article details, we've known for a long time that the Dynamic Adaptive Streaming...

Article and Resources on High Dynamic Range Video

I just finished an article/essay/opinion piece on High Dynamic Range (HDR) video technology for Streaming Media Magazine. The bottom line is that there are so many different standards, that unless you have money to burn, you're not going to want to ...

Gen X? Millennial? Who's Who in Streaming Viewing

We all hear and throw around terms like Generation X, Millennials, and Baby Boomers all the time, but what do they really mean? Leave it to accounting firm Deloitte to specify the terms (from their Digital Democracy Survey). Here's their taxonomy ...

Choosing the Number of Renditions and Encoding Sets

I recently received an email inquiry that asked, "on average for multiple devices, how many different renditions/encoding sets do you recommend?" The answer was complex enough that I figured I would answer it in a blog post.  There are multiple inte...