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This Streaming Media article explores the difference between live streaming service providers like Livestream and YouTube Live and webcasting services like Onstream and MediaPlatform. Here’s the intro.
I recently kicked off six streaming-specific webinars. My motivation? To sell copies of my new book. Rather than market through book reviews and bloggers, I decided to reach out directly to potential buyers with content.
From a technology perspective, I had two options. First was a webcasting service such as Onstream or MediaPlatform. This option became a reality when I was assigned to review the Onstream service. The other was a live streaming service provider such as Livestream, Ustream, or YouTube. So far, I’ve held two webinars: one through Onstream and one via Livestream. Both went well, but each approach has its pros and cons for product marketing, which is the focus of this column. Let’s consider data collection first.
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