Interesting Newsletter on Video White Papers

I haven’t followed the video white paper market at all, but according to a newsletter from Accela Communications, usage is booming. Here’s a blurb.

“The rate of adoption for video white papers is definitely increasing, as evidenced in this collection of articles and research. The growth may be largely driven by the ability to engage viewers more effectively than with textual papers, but in addition the process can be very turn-key with high quality results.”

Note that Accela does market a video white paper-related platform called AccelaCast, that’s the point of the new newsletter. Still, no salesperson will call, and there are a number of good sources on the topic. If you’re a company looking for a new way to market your product or services, or a video producer looking for ideas to pitch to clients, check it out.

About Jan Ozer

Avatar photo
I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses. I currently work as www.netint.com as a Senior Director in Marketing.

Check Also

Take the Bitmovin Video Developer Survey

Contribute to the one of the most valuable sources of industry data by completing the …

Speech-to-text In Premiere Pro – Fast, Easy, Accurate, and Free

This video tutorial teaches you how to convert speech-to-text in Premiere Pro. I’ve been using …

Streaming Media 101: Training for App & Player Development/Testing Professionals

Leave a Reply

Your email address will not be published. Required fields are marked *