HEVC Advance: The New Patent Pool

My article on HEVC Advance is up on Streaming Media. Here's the opening section which tells what's covered.

On March 24, HEVC Advance, an independent licensing administrator announced a new HEVC patent pool, in addition to the one being offered by MPEG LA. In this article, we'll explore exactly what that means and what the implications are.

To gather this information, I spoke with Mike Callahan, senior director of product marketing at Elemental Technologies, Shawn Carnahan, CTO of Telestream, and Pete Moller from HEVC Advance. I also spoke with several other knowledgeable industry professionals who wished to stay off the record. I sent requests for interviews to two of the companies in the new group, Dolby and Technicolor, but did not hear back.

What is HEVC Advance?

HEVC Advance is an independent licensing administrator forming a new HEVC patent pool. The spokesperson, Pete Moller, is currently a managing director of IP Equality at GE, one of the five companies with IP rights listed in the HEVC Advance press release.

In our conversation, Moller stated the he's just a spokesperson. Though GE was obviously involved to some degree in the organization's formation, Moller indicated that HEVC Advance is transitioning to an independent entity that will be independently owned and managed.

From my perspective, GE’s backing, to whatever degree, gives HEVC Advance a lot of weight. This isn't a group of dissatisfied patent owners corralled by an aggressive hustler; it's a huge company attempting to get more for their IP than they thought they could through the MPEG LA patent pool.

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Comments (1)

Andrew Somerset
Said this on 04/02/2015 At 12:12 am
The simplest thing for everyone involved is to get behind the Internet Engineering Task Force's NetVC working group: https://www.ietf.org/proceedings/92/slides/slides-...

Then we can have a royalty-free video codec everyone can use without this patent licensing silliness. The IETF achieved it for audio with Opus (see http://www.opus-codec.org/ and http://tools.ietf.org/html/rfc6716), they can achieve it for video too.

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