- Streaming production
- Streaming fundamentals
- Encoding your video
- Choosing production tools
- Distributing your video
- Video tutorials
- Peer review
Best Practices for Video Case Studies
Let's summarize these findings into some specific recommendations.
-- Three to four minutes is a good target duration.
-- Get to the point quickly, and a text summary at the start of the video is a great way to do it.
-- Don't be afraid to identify the competition and have the subject of your case study detail why you're better.
-- There's a lot of great production work out there, so poor quality video -- in any respect - will stick out.
-- ESPN produces at 576x324 @ 712 kbps (video only). If your video is much smaller than this, you really need a good reason why, because clearly most of your target customers can play it smoothly, and bandwidth cost isn't a concern for most corporate web sites. Go big, or don't go at all.
-- Know the bits per pixel per frame of your video. If it's much larger than .15, your data rate is probably too high.
-- Unless you hired the London Symphony Orchestra to play background music for your case study (and recorded in pristine stereo), there's probably no reason to distribute your case study in stereo. In most instances, 64 kbps should be sufficient for MP3, and 32 kbps for AAC.
-- If you're streaming to the Flash Player, and you probably should be, use the H.264 codec rather than VP6. There's no reason use H.263 at this point.
-- Always display your video at its encoded resolution; if you have to scale, make sure you're not introducing any artifacts into the video.
-- Have a clear call to action on the page hosting the video.
-- If you launch the video in a separate window, make sure it's a new window and doesn't replace the launch page. Always have a link back to the launch page.
-- Make your video embeddable, linkable and email-able, and promote links to social media sites.
-- Unless you have a very strong reason otherwise, post all case studies to YouTube and other UGC sites. You probably won't get lots of views, but those that watch are likely interested in your product or service.
That's it for now; I hope you found this information helpful. I gotta go post this article to some social media sites.
New comments are currently disabled.