It's been impossible not to notice the increase in the number of internet video viewers and the increased length of time they spend watching. Still, a look at the actual numbers, and the impact on advertising, is profound. You can learn all about thi

Nielson report details increasing online video usage and impact on advertising

Jan Ozer May 1, 2009 Articles Leave a comment 532 Views

It’s been impossible not to notice the increase in the number of internet video viewers and the increased length of time they spend watching. Still, a look at the actual numbers, and the impact on advertising, is profound. You can learn all about this and more in a new report on the Global Online Media Landscape by The Nielsen Company Online.

Report highlights:

  • The number of American users frequenting online video destinations has climbed 339% since 2003
  • In the last year, unique viewers of online video grew 10%, the number of streams grew 41%, the streams per user grew 27% and the total minutes engaged with online video grew 71%

The report also covers the impact of social media on advertising.

Here’s a short video describing the report (and yes, it’s very significant that Nielson is using YouTube to help get the word out about the report):

You can download the report here: http://blog.nielsen.com/nielsenwire/nielsen-news/online-global-landscape-0409/

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About Jan Ozer

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I help companies train new technical hires in streaming media-related positions; I also help companies optimize their codec selections and encoding stacks and evaluate new encoders and codecs. I am a contributing editor to Streaming Media Magazine, writing about codecs and encoding tools. I have written multiple authoritative books on video encoding, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video (https://amzn.to/3kV6R1j) and Learn to Produce Video with FFmpeg: In Thirty Minutes or Less (https://amzn.to/3ZJih7e). I have multiple courses relating to streaming media production, all available at https://bit.ly/slc_courses. I currently work as www.netint.com as a Senior Director in Marketing.

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