Firewall vendor WatchGuard Technologies uses video aggressively in their marketing efforts, and produces some of the most focused and highest quality case studies that I’ve seen, though the presentation of these videos on their web site could definitely be improved. In this “peer review” video, I review their case study of the Burlington Public Library, which you can watch here on YouTube.

I detail what the producers of the video did right production-wise, and what went wrong on their web site. I hope you find it useful.

How to Create a Great Video Case Study

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